Tupperware
Thanks to ETNOMARK, we can see our consumer’s daily life directly… and it’s because we’ve done our fieldwork with the ETNOMARK researcher. So, when we share discussion with consumers, it happens in their own true environment. We know which market that has the biggest opportunity for us.
Read MoreCastrol
ETNOMARK’s ethnography study reveals answer to our question that we never knew before. The study enlightens us not to see things from one standpoint. All these times we were trying to penetrate a market that turns out to be depending on another stakeholder that has a more important role. I’m satisfied with the result ETNOMARK has delivered. They show things that we overlooked.
Read MoreAquaproof
I am pleased with ETNOMARK’s study result. Their findings gave me new perspective on how consumer views our product. Their insight has successfully perfecting our plan to launch new product, especially from the packaging aspect. To see everything from consumer’s perspective is a fun new experience.
Read MoreSosro
There are a lot of new aspects that we’ve learned through out Brand Audit process with ETNOMARK. There are things that we overlooked. By doing a team-based ethnography, we can get a holistic description of our consumers… their perception and aspiration to our product’s problem and opportunity. Brand Audit process allows us to get knowledge in brand strategy and applies it at the same time to solve our brand problem.
Read MoreLee Cooper
We agree to the findings from Ethnography study for our case. Indeed, we were giving less attention to one of communication media mentioned. ETNOMARK can show us things we’ve neglected but turns out to be important and prove to be the thing that consumer’s pay attention of. Thank you for remind us.
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