“Providing relevant and insightful consumer insight to increase your brand value”
In the world that has becoming more and more consumer-centric, we are proven to be the transformation agent that help your organization adapts to the new world.
We, at ETNOMARK Consulting, strategically increasing your brand’s value by:
- Discover latent issue(s) by observing from various perspectives
- Identify perception gaps between different audiences
- Get solution for your brand’s business strategy and marketing communication
Our proven method has helped our clients transform to be strategic consumer-centric organization with increasing brand value.
Find out why they have to say about Etnomark here.
We have extensive experience in team-based ethnography that facilitate you in (re)collecting ‘the puzzle’ – your own tacit knowledge and stakeholders’ insight.
We generate multi-dimensional insights by obtaining needs, motivation and preferences from stakeholder’s actual perception. We explore and investigate environments and socio-cultural condition that influences your stakeholders’ behavior.
Why Ethnography is the best method for your brand?
Find out more
We also take part in knowledge building by giving out training in various topics in:
- Brand Management
- Marketing Communication
- Ethnography Research
How can Knowledge Building increase your organization’s performance?
Find out more
Education
PhD in Marketing University of New South Wales
Sydney, Australia
Faculty member of:
Binus Business School, IPMI Business School Jakarta and London School of Public Relations Jakarta.
Experiences
- Director, ETNOMARK Consulting
- 13 years working experience in multinational FMCG companies (PT Frisian Flag Indonesia, PT Unilever Indonesia)
- 12 years teaching/consulting experience
Publications
- Articles/ essays in various magazines and newspapers (SWA, MIX, Bisnis Indonesia, Warta Ekonomi, Cakram, The Jakarta Post, Majalah Eksekutif).
- Book author: “Consumer Insights via Ethnography – Mengungkap yang Tidak Pernah Terungkap” Esensi (2009).
Our team consists of Consultants & Ethnographers with relevant background from various disciplines such as Magister of Management from leading business schools and Bachelor of Philosophy and Social Sciences (Anthropology, Sociology, Criminology and Law).
We have trained in brand management and ethnography. We also have a hands-on experience in brand audit and ethnography marketing research. Thus, our various backgrounds and thorough knowledge has resulted in successful brand development for notable clients in industries: Beverages, Snack, Lubricant, Household products, Fashion and Lifestyle, Waterproofing, Virtual Community, etc.
RSS Feeds